Back in the day, a great part of an insurance broker’s work day was spent on the phone, trying to acquire potential customers. Today, lead generation sites can efficiently offer quality, prefiltered insurance sales leads that are actively looking to buy a new insurance policy. These insurance sales lead sites offer a cost efficient alternative to cold calling lists and other marketing strategies.

Insurance sales lead websites operate by bringing together users interested in insurance with agents who are looking to sell them a policy. The websites gather information from each consumer using a website form, store the information and then sell the lead to an agent.

With an abundant amount of leadgen companies each selling slightly unique leads, insurance agents can’t always determine which one is right for them. There are specific characteristics that good sales lead sites have that can cause them stand out from the rest including pricing, billing, return policy and filters.

Pricing is big. A low cost insurance lead may not provide high quality users but a higher cost insurance sales lead might cost too much to realize a profit

Most leadgen sites will either require you to either make a small initial payment or will bill you at the end of each month, but you should be wary of insurance lead generation sites that try to have you put a significant amount of money up front.

Bogus sales leads are inevitable. Use a lead company with a great return policy and you shouldn’t have problems.

Lead filters help keep away poor quality sales leads. A lead company should give you filtering abilities including geotargeting and filters specific to leads. Much of the time, you will have to pay more to create filters, as you will receive better quality users, but the added fee is many times worth the extra fee.

When buying insurance leads, you shouldn’t keep all your eggs in one basket. You should try 3-4 lead generation sites. You may see that a few supply high quality life insurance sales propsects but don’t supply good enough automobile insurance leads. If you utilize sales leads from several lead services, it will give you an edge against your competitiors and will keep the quality of your sales leads in check.