Taking on a Franchise vsBuiling Your Own Business

Posted by admin - August 28th, 2008

So you have decided to become a business owner now you have a couple options. You can take on a franchise or set up your own business from the ground up. Both have benefits and downfalls.

Pick up a business magazine and your will find lots of franchises for sale. Many companies you use are probably franchises, from restaurants to cleaning services. Franchises are typically founded on a tried and tested business model. When you buy into a franchise, many aspects of the business including marketing are taken care of off. There are many different franchises available. Some will give you the business name, equipment and everything you need for start up, others only give you the basics and you still have to buy or lease a location, purchase equipment and the inventory you will need.

The negatives of buying a franchise however are that they are typically inflexible in terms to making it your own, and of course the initial outlay. Visit the Key Mergers website for more information or if you would like to f you would like to buy a business or even to sell one.

Starting from zero and building a you very own company however means that you can grow the business organically over time, you can limit your initial outlay and you can be as creative with the direction of your business as you like. Depending on how novel your new enterprise is, it is possible that your will have a steep testing curve and will have to make all of your own connections.

At the end of the day, the decision whether to buy a franchise or start a business from scratch are multi-dimensional Its a choice only you can make.

Getting Rich on Tips

Posted by admin - August 14th, 2008

Over the years we have been involved in several MLM plans. Depending on how you choose to measure success we were successful in each and every one that we entered. We also found that no matter where we went or who we were with there was someone was always ready to gives up mlm tips. We always took the opportunity to listen. Some of the tips were going to be good and some were going to be bad. No matter which that tip turned out to be the person giving it was always a potential down line for our growing business.

We all fear rejection. Some say that the fear of death is the fear of the ultimate rejection. Those that meet this fear and overcome it are known as successful. Especially if they are involved in multi level marketing. They will all give you mlm tips having to do with facing your fears and overcoming them. If you realize that less than ten per cent of the people you talk to will ever see the value in what you are doing then it is easier to face the rejection of the other 90 plus per cent. Each time you get a no response you are one person closer to the next one to say yes.

Can’t Invent Your Own Product? Improve an Existing One!

Posted by admin - July 8th, 2008

There’s no good idea that can’t be improved on.
- Michael Eisner

Yes, it’s always nice to invent something completely new but this process could take months if not years! Besides only few businesses are based on a completely new idea that no one has thought of before.

Keep this in mind and do not spend too much time on trying to find something that isn’t currently being done. A much better strategy for most new entrepreneurs is using older, tried and tested ideas.

Choose any existing product or service with that needs improvement and find a new creative way to approach it and make it better. After all, there are very few products or services that cannot be improved!

Focus on what products you might buy and what value you could add to them; how you could change these products or how you could use them to create a profitable business.

Look closely at the products and services you use: is there anything about these products that need to be improved?

Pick any hot product or service and start wondering if/how you could make it cheaper, smaller (or bigger), faster (or slower), more effective to save time, effort or money, or more exciting.
You might be able to do almost any product better because you’re cheaper or because you’re adding another dimension to what’s on offer or just because you can make it more colorful or more fun.

One day somebody is certainly going to do it. Why not you?

By Yohana Saint-Etienne
Copyright © 2005

You may publish this article in your ezine, newsletter on your web site as long as it is reprinted in its entirety and without modification, and the resource box is left intact. I’d very appreciate if you could send a courtesy link or email where you publish to: article@onlinebusinesslaunch.com

Yohana is creator of Beginner’s Guide to Starting and Running Online Business. This guide will take you step by step through the process of building your online business. You will find FREE collection of business and marketing tips, tricks, resources, and practical information to get you off on the right foot at: http://www.onlinebusinesslaunch.com

Great Franchise Opportunities

Posted by admin - June 26th, 2008

If you are thinking of setting up a small business yet you are still unsure of what you exactly want to do or are scared to death of not being able to generate good business, then you must try looking into these franchise opportunities and choose the right one that will suit your taste and budget. An important factor to take in consideration is your ability to actually run your chosen franchise opportunity efficiently and successfully.

One of the most popular franchise opportunity nowadays is the “EmbroidMe” franchise opportunity wherein you can create custom-made apparel as well as merchandise which has embroidery on it. EmbroidMe actually has the tagline, “Casually Dressing the World” in its retail showrooms wherein it aims to make their company known through all forms of medium, in corporate marketing programs as well as over the internet. EmbroidMe is outfitting their customers with creatively customized apparel not just for work but for play as well. They also offer all sorts of promotional merchandise as well as advertising specialty items.

The catch point(s) of the EmbroidMe franchise opportunity are its sudden commercial boom. It’s a highly new and fresh revolutionary industry concept. This franchise opportunity’s great and organized system and the wonderful opportunity of being your own boss. You do not have to answer to anyone but yourself! According to Ray Titus, the president of the EmbroidMe company. They are looking for willing entrepreneurs who are dreaming of running and managing their own business but in spite of just having a small business, they are well provided with many benefits that a stable global company can offer them not to mention, mass purchasing power as well as great advertising apart from the other possible additional help that your EmbroidMe franchise opportunity might be needing in the future.

EmbroidMe offers full service embroidery as well as screen printing and other promotional products to its customers. The EmbroidMe “empire” actually now has over 250 stores all over the world and has been rates as #1 in the industry for four consecutive years as well as being one of the 50 fastest growing franchise opportunities according to Entrepreneur Magazine.

When it comes to the EmbroidMe staff’s training and support, a turnkey franchise the EmbroidMe company will actually assist in the demographic studies of the area that you want to put up your EmbroidMe franchise. A study on your site selection as well assistance on lease negotiations would be conducted. The EmbroidMe company will also coordinate with you for renovations that will be done on your store. This franchise opportunity will also provide an excellent 4-week training program for you and your staff. Not only that, this franchise opportunity will also assist you in conducting interviews, hiring and training prospective EmbroidMe employees since this is a service oriented franchise opportunity it is highly important that every employee must be able to comply and adhere to EmbroidMe’s strict rules and regulations.

The special features of this franchise opportunity are the following: turn key, absolutely no experience is needed, it is not a seasonal type of franchise opportunity, it is a business to business franchise opportunity, it needs only two employees and is a part of a $20 billion plus industry.

Another hot franchise opportunity is the “SIGN*A*RAMA” franchise opportunity which is considered as the largest full service sign franchise in the whole world and has over 700 “SIGN*A*RAMA” stores in 30 countries while being rated as the #1 in the industry for 6 years running by Entrepreneur Magazine. Also headed by EmbroidMe’s president Ray Titus, “SIGN*A*RAMA*” is just like EmbroidMe. “SIGN*A*RAMA*” is also looking for willing and able entrepreneurs who wants to have their taste of being their own boss while having the incredible opportunity of being part of a well-known company.

When you sign up for this franchise opportunity expect to receive the following premium features: when it comes to equipment, they have the full service sign centers wherein they make the most of computerized sign making technologies. The “SIGN*A*RAMA” Sign Center actually allows the customer to have a look at the draft of the sign that they wish to be made before it gets the “go-signal” for it be printed. This franchise opportunity will also assist franchisees in picking out your desired franchise location, your lease as well as in the marketing aspect of your business.

For more great franchise info and advice check out: http://www.great-franchises.com

Developing a Business Plan!

Posted by admin - June 16th, 2008

There are many important steps to consider when developing a business plan for your company, but the first step is to fully understand the main uses of a business-plan. The four main uses of a business-plan are as follows:

• A Business Plan is a written document that you can use in your search for external financing.
• A Business Plan is a tactical planning and management tool for your business.
• A Business Plan is a document showing the capacity of your team to control and manage all the aspects of the company.
• A Business Plan brings you new ideas to refine your project by checking and estimating the induced hypothesis.

The necessity of Business Plans

The drafting or update of your business-plan is essential to the good management of your company. It can be used when searching for a business partner, for obtaining external financing, and for defining some stages of the development of your company, such as:

• The creation of your company.
• The launching of a new product.
• The establishment in a new market.
• The transfer, buy-out, or the structural development of your company.

Should you call in a consultant or write the Business Plan by yourself?

You should be the main (if not single) author of your business-plan, because the Business Plan is, so to speak, your own “baby”, it is a reflection of your personality; it is by this means that your investors will discover the person with whom they collaborate.

But your project may be too important and you may want to call in a consultant for help and consultation. Even so, you should stay in control of its development!

Tips for developing a quality business-plan.

1. To be credible, a business-plan must be coherent and each parameter in the Business Plan must be based on facts.

2. There are many methods to build Business Plans, but very few can help you correctly carry out reliable financial projections based on a preliminary commercial engineering and market study.

Indeed, one frequent mistake when building Business Plan’s is to first define the target in terms of market share, and then try to “find” the number of customers necessary to fill these objectives! This process should be reversed.

3. In addition, one essential point in a Business Plan is to define concrete policies and measures. This definition aims to gain a reasonable number of customers, based on a sufficient knowledge of the market. The quantitative estimate of this gain must be calculated on realistic monthly and annual increase rates. A well-founded pricing policy then makes it possible to estimate the sales turnover in the years ahead.

The calculation of the costs of the planned actions in your Business Plan are essential and make overall financial projections possible. In short, financial forecasts - including those related to the financing of the project - must be elaborated from the basic elements of the project. They should be proceeded by a commercial engineering study which projects a realistic estimate of sales.

4. In a Business Plan, the marketing plans as well as the financial forecasts require a basic understanding of how these important elements are calculated. You can use good software - some of which is free - to faciliate the development of your Business Plan.

5. The last point and certainly not the least significant: A Business Plan is never ended “once and for all”. A regular follow-up and comparison between the theoretical Business Plan and the reality of its execution are essential. You can then modify your Business Plan and adapt it to improve performance and achieve your goals.

About the Author:
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How Crucial is the Role of Copywriting

Posted by admin - June 13th, 2008

Copywriting plays a crucial role in promotion and advertisement of any business. No matter what business you are involved in, if you think that simply having a good product or service, is enough to get you the sales then you are wrong. In fact, promotion and advertisement play a major role in getting sales for any business.

Any good advertisement is incomplete without the right kind of slogan to go with it. If your advertisement does not have a good slogan then don’t you feel unsatisfied that it is incomplete.

On the other hand, an advertisement can look complete with only text and without any image. Good slogans are very crucial to attract the people to your product and service.

Over the years, you would have heard many a popular add lines that have become so popular that they have become a part of the daily conversation.

Today the copywriters who make these slogans and add lines are the most sought after people in the world of advertisement and promotion. You can gauge their importance from the fact that in many cases their salaries are in the same bracket as that of the CEO of the company.

Many people who don’t have a full idea of the importance of the copywriter and the advertising department would perhaps feel that these people are being paid too much for a task, which they can even do themselves. However, they should be careful because this do-it-yourself approach is at times a sure shot recipe for disaster. Particularly in cases where one, is not trained to carry out the tasks professionally.

If you are not getting the required amount of sales then perhaps you should work to revamp your advertising department. Remember that it is the marketing and advertising of your product and service which entices the people to come back repeatedly to buy.

This article was written by Craig Dawber of smarket-associates.com
Need advice and guidance with your online
business check out the resources found in this website.

Should We Believe the Experts? (Part I)

Posted by admin - June 8th, 2008

D. W. Griffith is regarded by many as one of the greatest filmmakers of all time. More than anyone of the silent era, he recognized the potential of movies as an expressive medium. During that time, his achievements were momentous. In 1915 he finished the feature “Birth of a Nation,” regarded as the first masterpiece of cinema. In 1919 he finished the movie “Intolerance” (1919), which marked a new standard in filmmaking. His next two movies, “Broken Blossoms” (1919) and “Way Down East” (1920), sealed his reputation as America’s preeminent director. According to James Agee, “To watch his work is like being a witness to the beginning of melody, or the first conscious use of the lever or the wheel; the emergence, coordination, and first eloquence of language; the birth of an art: and to realize that this is all the work of one man.” The great silent movie actor Lillian Gish called him “the father of film” and Charlie Chaplin called him “the teacher of us all.” During the same time, D. W. Griffith also exhibited superb business instincts by founding the United Artist production company together with Douglas Fairbanks, Charlie Chaplin, and Mary Pickford, the three greatest performers of the day.

However, from the mid to late 1920s things began to change. His intuitive powers started to wane. In 1924, at the age of 49, Griffith wrote in an article published by the Saturday Evening Post, “We do not want now and we shall never want the human voice with our films.” Only three years later, in 1927 the first talking movie, “The Jazz Singer” with Al Jolson was released. The reaction of the public to the movie was astounding. The picture was a sellout, one of the big box office hits of all time. In October 1930, the Fortune magazine wrote, “The advent of American talking movies is beyond comparison the fastest and most amazing revolution the whole history of industrial revolutions.” Griffith’s failed prediction was only an early sign of his now chronic misguided intuition. From the late 1920s, Griffith’s movies were slowly sinking into oblivion. In the glitter of the Jazz Age, his filmmaking was considered hopelessly old-fashioned. His last picture, “The Struggle,” was made in 1931 and played in theaters for merely a week before being withdrawn. On July 23, 1948, Griffith died in a small Los-Angeles hotel virtually forgotten by the industry he helped build.

What was the cause of Griffith’s transition from great intuition to misguided intuition? One of the most common causes of misguided intuition, and therefore, the limited success of experts in predicting the future, is the “situation bias.” Experts, like all humans, tend to imagine future technologies as an extension of current technologies. The bias grows stronger when the individual has a vested interest in the current technology and is concerned that the new technology will diminish the popularity of his or her prized, older technology. Griffith was a master of the silent movie. His skill in eliciting powerful reactions from the audience without resorting to spoken dialogue was legendary. This unique skill was the reason for his downfall. It distorted his intuition and prevented him from foreseeing the potential of the human voice in movies.

How is this example related to qualitative research? The situation bias is especially strong in manual interpretation of qualitative data. During such interpretation, the analyst shows a strong tendency to look for the familiar. Pat Bentley from Apple emphasizes this point: “When you analyze the respondents’ answers manually you look for repeats, things that sound important either because you heard them before or you’re looking for them yourself; therefore, they make sense to you.”

Do you want to observe your own situational bias? Click here and follow the instructions.

Mike T. Davis, Ph.D., SCI, Rochester NY
We are the inventors of Computer Intuition, a psycholinguistics based program that analyzes the language that people use to describe themselves and their environment, and “converts what people say into what people do”. When clients hire our services, they send us their qualitative data. We input the data to the computer, which calculates the psychological intensity, or psytensity, of every idea found in the text. We then isolate the ideas with the highest psytensities, and document them in a report that also includes our “Do this, do
that” recommendations. Within a week of receiving the data, we present the results to the client. SCI’s clients include many Fortune 500 companies, such as Apple Computer, Sears, Allergan Pharmaceuticals, Chrysler, Citibank, IBM, Motorola, Anheuser-Busch, Gannett Newspapers, and Xerox. We also serve
many smaller companies and individuals who came to realize that Computer Intuition is the only tool for correct analysis of text.

Will Microsoft Lose The Browser Wars?

Posted by admin - June 3rd, 2008

Until recently, software giant, Microsoft’s Internet
Explorer Web browser enjoyed a relatively unchallenged
position as the most popular Web browser in the world.

Despite lawsuits and charges of unfair competition from the
likes of Netscape and others, Microsoft dominates browser
software with over 90% market share.

Microsoft’s dominance of the browser market stems mainly
from the simple fact that the majority of computers get
delivered with Microsoft Windows as the default operating
system.

Internet Explorer (IE) comes standard with all Windows
software and, thus, virtually everyone automatically gets
the IE browser.

By default, Microsoft owns the browser market because they
catch consumers early, get them conditioned to using the IE
software, and, until recently, no other software offered a
compelling enough reason to switch.

However, with a seemingly endless rash of security problems,
consumers started looking elsewhere for alternative Web
browser options.

This consumer demand may well spell the end of Microsoft’s
dominance in the browser marketplace.

In response to severe security vulnerabilities, several
alternative Web browsers recently gained significant market
share.

** Opera.com **

One of the original “alternative” browsers, “Opera” offers a
significant number of interesting tweaks over Internet
Explorer, including the ability to open more than one html
page within the browser, as opposed to one page per window
with IE.

The free version of Opera carries advertising messages, but
for $39 you can turn off the advertising and unlock
additional features.

** Mozilla.com **

Mozilla actually offers two choices for alternative Web
browsing. Mozilla 1.7, the current version of the original
Mozilla software, includes an email program, newsgroup
reader, and even a chat feature.

Mozilla also offers a newer browser called “Firefox” that
has many people raving about enhanced features. Both
browsers come free of charge and do not appear to carry any
third party advertising.

** Netscape.com **

Netscape, one of the original Web browsers, still offers its
browser software free, though you must do some searching on
their site to find it.

Scroll to the bottom and click “Download Latest Netscape
Browser.”

Based on their site, Netscape seems to be in the middle of
an identity crisis since they look more like Yahoo! than a
software provider.

** An 800 lb. Gorilla on the horizon? **

Online search engine powerhouse, Google, has never shied
away from taking on Microsoft.

In fact, they’ve done something Microsoft couldn’t do,
namely turn a profit with a search engine.

Based on past behavior, how long do you think it will take
Google to release a Web browser of their own?

Despite statements to the contrary, I believe Google will
come out with their own Web browser within the next 18
months.

Look at their Hotmail.com alternative, Gmail, at
http://gmail.Google.com.

Google gave away so much storage space they forced Hotmail
to make major concessions in their free service.

Google Desktop blows away the Microsoft search utility for
your PC.

Don’t for a second think Google doesn’t have a browser in
development and a strategy to release it (for free) if they
can cut Microsoft off at the knees.

© Jim Edwards - All Rights reserved

http://www.thenetreporter.com
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Jim Edwards is a syndicated newspaper columnist and the
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Don’t Quit Before You Get to the City!

Posted by admin - June 1st, 2008

We were more than excited. Our women’s doubles tennis team had won our division, successfully competed in three rounds of the playoffs and had emerged as finalists in the city competition. We fought hard and the results had paid off, but things didn’t always look so promising. Just last season we finished in 3rd place. Three of our members decided to throw in the towel and left to find new teams.

At the beginning of the season, we barely had enough members to complete the roster. We needed 10 ladies to play each week; we had 11. At our first team meeting their were only 4 in attendance. Competitively speaking, we didn’t have a lot to offer. We had no coach; we barely had players; and it wasn’t readily evident that the ones we had were committed. The scenario looked bleak. Seven weeks later we were on our way to the city. Here’s how we pulled things together:

1. We had a committed leader - When our team was on the verge of falling apart our team leader (captain) could have made one of two decisions: 1. She could have bailed out or
2. She could stay with the team regardless of the challenges. Lucky for us, she chose the latter.

Your staff and employees will follow by example. If you are not committed to the vision of your company, others around you can’t be either. Even when things look gleam —sales are down, prospects are few and it appears that you just won’t make it, remember dedication and hard work can see you through. Our captain decided to stick with us and in turn we stuck with her and the team prospered. Regardless of what it looks like, continue to motivate your team by staying confident and realistic.

2. We were able to build on the talents of the team - Although our team was challenged, we knew we had talent. It was just a matter of cultivation. Individually and collectively we were a talented bunch and by recognizing that we were able to build on those strengths and see the potential.

It will be difficult to build on your teams’ talents if you don’t know what they are. Likewise, if the team doesn’t believe in themselves, you won’t get good results. To help you work through this, start out by making a list of individual talents each member of your team brings to the company. Let each individual know what those talents are. Secondly, celebrate small successes. After we got through the first week with three points, we had something to build on. We were able to take that success, make some modifications and grow from there. Do the same for your company.

3. We found a good coach - One thing our team was lacking was a coach. We came into the season without one because the one we had previously failed to motivate and connect with the team. There are teams that choose to play without coaches. Sometimes that works and sometimes it doesn’t. Our team realized that we needed a coach, but three weeks into the season, we didn’t have one and we didn’t have a lot of prospects. Ultimately we found a coach. Not just any coach —— a great coach! You’d be amazed at what a coach can do for a team. We learned new techniques and new strategies which effectively took our team to the City Finals. Not only did he provide us with new strategies, but he turned out to be a great resource and connected us with two new players. We found a coach that brought expertise, resources, and players, but also one that made a connection with our team, which overall boosted morale.

In a competitive environment getting to the top is not easily done alone. You may have to pull in someone to help. If you’re not seeing the results you want, find a good business coach that can help you and your team see your vision and reach your goals.

Sometimes business owners throw in the towel too soon and miss out on the rewards that are awaiting around the corner. Entrepreneurs have a lot to contend with and a struggling business is an easy distraction. If this is the scenario that you’re facing, I know how stressful that can be. Sometimes a company or team is so far gone that the only answer is to part ways and take your loses. However, before you call it quits, make sure you’re not a season away from going to the city.

Sheronde is a business consultant and trainer specializing in small business marketing and development. She is the author of Sipping Tea and Doing Business: A Holistic Journey to Business Success. For more great tips for business and marketing, you can contact Sheronde at 770-210-0726 or visit online at http://www.sippingteaonline.com

The Perfect Home Business For Moms!

Posted by admin - May 18th, 2008

The important role that women play as a wife and mother at home
can not be overemphasized. They organize home life to ensure
things run smoothly. From cleaning the home, making the meals,
taking care of the children, and running a host of other
important errands and tasks. For a wife and mother who works
outside the home these tasks can take on the organization skills
of Super Woman. And, while some women are content to take on the
daunting challenges of career woman, wife and mother, others
would prefer to work at home.

Looking for a work at home business can be a task in itself. We
often need to search through several opportunities before we
settle on one that has possibilities and appeals to us. One Work
at Home Business that has worked out very well for me is eBay.
EBay recently reported $15 billion in annual merchandise sales
with over 100 million members. 400,000 of these are making their
living from eBay. Why? Because a Work at Home Business using
eBay is so easy to operate and maintain.

Since technology has become much simpler over recent years,
learning curves have become less severe than they once were This
has made operating a computer easier than ever. With this,
people have been flocking to the Internet and eBay to create a
Business of their own. The main draw of working online is that
you can Work at Home. No long commutes to work. No 9 to 5
either, your hours can be flexible so you can still enjoy time
with your family.

EBay lends it self perfectly as a Work At Home Business. There
are no special skills required other than the confidence that
you can be successful with an online business regardless of your
business, computer or Internet experience and skills. What
skills? you ask. Well, just very basic skills. The ability to
surf the web, read and send emails, create auction pages
(webpages) and upload them. And most importantly and ability to
learn and the want to succeed.

The easiest way to start your Online Auction Business would be
to use Dropshippers. The great thing about Dropshipping, as
outlined in my book “eBay Marketing Wholesale SourcePak”, is
that it will allow you to operate a Home Based Business as an
Internet Marketer with out ever worrying about storage of
inventory, packaging of inventory, or even shipping of that
inventory. The Dropship supplier will look after all of that for
you. And even greater still is the fact that your auction
business will cost you very little to get started The fact is,
most Dropshippers charge you nothing to become a member to sell
their products. While others may charge just a nominal
administration fee. Plus, you can list your item on eBay for
approximately .35 cents. So, as you can see your eBay Auction
Business will cost you very little to get started. With such a
low financial risk the only thing you have to lose is a bit of
your time.

How does one put together eBay and Dropshipping? It’s really
very simple. First, browse eBay to see what kind of product(s)
you would like to sell. Then sign up as a member with eBay. Once
you have decided on a product(s), locate a Dropshipper for that
product(s). Sign up with that Dropshipper and then place an
auction on eBay for the item.. Once your auction is over and you
have a buyer for the product email your Dropshipper the required
information. The Dropshipper will ship the product directly to
your customer as though it came from you. Then the Dropshipper
will charge your account the wholesale price for that product.
The difference between the wholesale price and your retail price
is pure profit!

To run a successful eBay Business you will need to sell what the
public wants to buy. Always research any product before you
decide to sell it. Make sure it is popular and you can get it at
a great price. If you have something worth selling, you are
bound to find someone on eBay who wants to buy it.

Happy Selling! Joe Clare

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